Ferrari Wants to Invent a New Vehicle Segment With its Crossover

Ferrari Wants to Invent a New Vehicle Segment With its Crossover

Saba Mula
Agosto 13, 2017

Just over a year ago Sergio Marchionne declared, not for the first time, "Ferrari will never build an SUV".

Marchionne has repeatedly ruled out following rivals such as Volkswagen-owned Lamborghini into sport-utility vehicles (SUV).

Of course, there is no way to confirm the rumour now but what do you think of Ferrari jumping on the SUV train as well?

Despite extensive speculation about Ferrari's SUV plans, Marchionne makes it clear in the interview that the company's board has not made any formal decisions whether to build an SUV. A five-year plan that includes the model would also push annual deliveries beyond a self-imposed limit of 10,000 cars, according to the people.

Ferrari is studying ways to ensure its sporty style with the new auto, which the manufacturer will try to market as a new industry segment rather than as another high-end sport utility vehicle, following the likes of Maserati, Bentley and Lamborghini, they said.

Ferrari 488 GTB Front View In Motion 03 85
2/2 | Ferrari 488 GTB Front View In Motion 03 85

Marchionne is popular known for publicly rejecting the idea of a Ferrari SUV previously.

Among projects being evaluated is a four-seat family vehicle that offers more space than Ferrari's current two-door GTC4Lusso. "That space is too big and too inviting and we have a lot of our customers who will be more than willing to drive a Ferrari-branded vehicle that has that a kind of utilitarian objective".

Details of the five-year plan are set to be revealed next year as Marchionne sums up his final goals before an aimed retirement in 2021.

Marchionne is hoping to boost Ferrari's profit margins and sell up to 10,000 cars a year. Given that more stringent environmental regulations would occur under the new plan, Ferrari also plans to add more hybrid models in their lineups. "Whatever it is, it will be of the same caliber as anything else we have done", he said. The carmaker's executives have had meetings with investors in the past weeks to prepare them for the new strategy, the people said. He intends to step down from Fiat in 2019 and Ferrari two years later.